Therapist Marketing Lab
We help therapists grow their practices through grounded, human-centered SEO. Whether you’re just getting started or ready to deepen your skills, you’ll find clear tools, practical guidance, and a values-first approach that fits how we work.
| Meet Your Instructor
Hi, I’m Chris Paredes - a therapist in private practice in Seattle and a former software developer. After I changed careers and became a therapist, I quickly realized most SEO advice wasn’t built for our world - it felt too salesy, too overwhelming, or just not aligned with the heart of the work we do.
I created Therapist Marketing Lab to help clinicians grow their practices through values-driven SEO and content that actually feels good to create. This course is here to demystify SEO, help you show up online in a grounded way, and connect with the clients who need your work.
Chris Paredes
MA, LMHC | Private Practice SEO Coach
SEO Foundations for Therapists Bootcamp
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You’ll get over 3.5 hours of video content that teaches SEO in clear, therapist-friendly language - plus a full 90-day walkthrough starting in August, where I’ll guide you through small daily tasks step by step.
You’ll also get an 88-page interactive workbook with summaries, reflection prompts, and action steps to help you implement as you go. The course includes access to a private community where you can ask questions, share ideas, and get support.
You’ll also get access to a custom AI tool trained on all the course materials to help you apply what you're learning at your own pace. -
This course focuses on foundational SEO strategy for therapists. We don’t cover advanced tactics like Google Ads, deep dives into social media, YouTube/podcasting strategies, or technical audits using advanced tools.
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Nope. This course is designed with non-technical therapists in mind. Everything is broken down in plain language, and you’ll get step-by-step guidance.
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Yes. The core SEO concepts in this course apply to any platform. I’ll walk through examples in Squarespace, but the principles are the same no matter where your website lives.
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Local SEO is still relevant for virtual practices, and we’ll talk about how to use it strategically even if you don’t see clients in person.
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You can go at your own pace. Most modules are broken into short videos (5–10 minutes), and the full course can be completed in 3 1/2 hours - or spread out across a few weeks with the included workbook. Beginning August 4th, videos will be uploaded for each task in the 90 day SEO plan, which will add more content.
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SEO isn’t instant, but this course is designed to help you understand and implement SEO fundamentals into your private practice website, and to help you show up online in a way that’s aligned with your values and sustainable over time.
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Yes - you’ll have ongoing access to the content, including any updates or additions.
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I’ll be actively responding to questions on the course platform, and I’m also regularly available on social media to continue the conversation, share tips, and offer support. This course is designed to be self-paced, but you won’t be doing it alone!